Google handles 5.6 billion searches per day.
And 95% of all clicks come from the first page of results, so landing on that first page can make or break your business.
But how do you make that happen? How do you ensure that some of the 5.6 billion searches point to you and your business? It all comes down to search engine optimization (SEO).
SEO drives 1000%+ more traffic than organic social media.
SEO leads have a 14.6% close rate, while outbound leads, like direct mail or print advertising, have a 1.7% close rate.
But can you actually depend on Google’s ever-changing algorithm? Can you use this secret sauce to get more visibility?
Yes, it’s possible to increase your SEO rankings significantly through research, diligence, and patience.
In this blog, I’ll explain what SEO is all about, the benefits of SEO, and how to choose great SEO copywriting services so you’ll reach more people, sell more of what you do, and make more money.
What is SEO?
Search engine optimization, or SEO, is a “set of practices designed to improve the appearance and positioning of web pages in organic search results” MOZ
92% of internet users choose Google. (Their nearest competitor is Bing with 2.5% of the market.) Every minute, Google handles 3.8 million searches. That’s 228 million searches per hour!!
So when people type black olive brittle & goat cheese ice cream into Google, they’ll find all the cunning ways you meld your natural flavors together into a strangely dreamy, creamy, confection. Or when they type “mobile guinea pig spa” they’ll find your story, your passion, and all the most adorable pictures of perfectly pampered pigs.
SEO Keyword Research
Each of these search phrases (black olive brittle & goat cheese ice cream, mobile guinea pig spa, etc.) is called a keyword.
When your page is search engine optimized with a keyword, it opens the portal to people in the most natural, efficient way possible. The better job you do with choosing your keyword and optimizing your page SEO, the more organic traffic for that particular keyword you’ll garner.
SEO Copy & Strategy
SEO copy is based on a well-thought out strategy. When people search online, they don’t want surprises — they want to find exactly what they’re looking for. If people search for “guinea pig clothes,” odds are they’ll bounce if you show them jumpsuits for pet lizards or spa experiences for small rodents.
A good SEO strategist will create website content that meets your business goals, builds trust, and supports all aspects of your marketing. You can learn SEO yourself, but it’s a full-time job and requires a lot of time and dedication to keep up with best practices and changes, let alone measure the success of your efforts.
Unlike most marketing where you send your message out to the world (outbound), SEO invites people in to your website (inbound) by answering their questions, solving their problems, and providing the products, tools, or services in which they’re ready to invest.
What are the benefits of SEO copywriting services?
When implemented strategically, keyword research and SEO copywriting services can increase your website traffic, garner higher conversions, and keep your business growing for years to come. Here’s a rundown of the top benefits of SEO copywriting:
1. Boost rankings & visibility
Great SEO copywriting services will help you show up higher in the search engine results pages (SERPs). So when someone types in what you do, you’ll show up on the first page of Google rather than nowhere near the top 20 pages. The higher you rank, the more organic traffic you’ll receive.
It will also help your brand become more visible to your target audience. These “right people” are the ones who will resonate with your key messaging and respond to your calls to action (CTAs).
2. SEO copywriting services save money
Great SEO content marketing services cost between 31% and 41% less than paid search. And website conversion rates are nearly six times higher for optimized content. Companies that blog get 55% more website traffic than those that don’t. Small businesses that blog get 126% more lead growth than small businesses that don’t!
Don’t waste your money on social media posts if you haven’t first invested in SEO content marketing services. An SEO optimized blog article will save you money and continue to generate traffic for years, which means your initial investment pays out again and again and again.
Social media doesn’t have a very long shelf life. Here’s how long that content lasts:
- TikTok: Instant Decay
- Twitter: 15-18 minutes
- Facebook: 6 hours
- LinkedIn: 24 hours
- Instagram 48 hours
- YouTube: 20 days
- Pinterest: 4 months
- A BLOG will last 2+ YEARS
3. Boosts traffic
An effective SEO strategy targets your particular audience and chooses keywords and content based on what they’re interested in and what they want to learn. This means you get the right website visitors on your website — the ones who are interested in what you do and are looking for your services.
4. Helps you remain competitive
Because SEO is a data-driven strategy, you can track all your content and see how it performs over time. With each new piece of content, you can target new keywords and timely topics to stay at the top of field and remain the trusted, go-to resource for subject matter that pertains to your brand. This cutting-edge service makes you stay top-of-mind and more likely to land at the top of Google.
5. Increases conversion rate
An experienced SEO copywriting service knows how to write content that converts. This type of SEO web copywriting makes your audience keep reading, and then hitting that buy button over and over. Not only will it help you increase your conversion rate, it will increase customer loyalty.
6. Reduces bounce rate
Search engine optimization isn’t just a one-page-at-a-time service. Well-written SEO copywriting leads the reader through your website, taking them on a path of discovery to build trust until they’re ready to buy.
Great SEO copywriting links the reader to other useful information and often leads them to download some sort of content for free in exchange for their email address. This allows you to continue to market to them, keeping your business top of mind and building trust with each interaction.
Do I really need SEO copywriting services for my small business?
Yes! SEO sounds simple on the surface, and it is in a broad, general sense. After all, you just have to write content that interests your potential customers. But there’s a lot involved in nailing your keyword research and SEO optimization.
Can you go to Fivvr and get cheap copywriting? Yes. Can you ask one of your employees to dash out an article each month? Of course. And can you spend $10k+ a month on content? Yes, that too.
While I can’t tell you the right amount to spend on copywriting services each month, I can assure you that when you spend any amount of money on strategic, expert writing and SEO, you’ll get some of the best results available in marketing today. Because SEO optimized content delivers long-term results that are measurable and trackable.
Here are 10 reasons you don’t want to go it alone:
1. Quality topic and industry research
Great SEO copywriting services will research your audience and your business, then choose topics and keywords that resonate with your audience, but also have high potential to rank on the first page of Google.
2. Knowing who and what to backlink
You can find data on everything. And you can get it to say just about anything! But when you’re building your company’s reputation, the more you link to reputable, trustworthy data, the higher your own content will. Google wants to see that you’ve done your research, know what you’re talking about, and know who to trust in your industry.
3. More effective Calls to Action
It’s not enough just to get people to your website. You want them to do something once they arrive. Whether it’s entering their email to download a free ebook, signing up for a special offer, or requesting a brief consultation, you want your business to benefit from your traffic.
A digital marketer who understands your audience knows exactly what they want a reader to do and makes that action step not just easy but attractive. SEO friendly copywriting includes clear, enticing calls to action.
4. Better keyword research
Great SEO copywriting services won’t just choose a keyword for each page. A great SEO content writer will carefully research keyword options and choose the best based on your target audience and month traffic estimates. They’ll know the best keywords after weighing your company goals, page goals, and the action you want people to take once they’re on that specific page. And they’ll know how to position them so you don’t get penalized for keyword stuffing.
5. More focused pages
Once a professional SEO copywriting service chooses the best keyword for each page, they’ll be able to hyper-focus the page’s content to that specific keyword so people landing their will find exactly what they’re expecting to find. They’ll also shape the content to lead the reader to the next most logical steps, whether to dive even deeper, explore similar content, or purchase what you’re selling.
6. Click-worthy meta tags and descriptions
After keyword research, your SEO strategist will know how to title and describe your page, so when it shows up on Google search results pages (SERPs), people will want to click your link more often than others.
7. Strategic content length
Great SEO copywriting services will know exactly how long to write your content, so it competes with other articles and pages with the same keyword. A short article won’t stand a chance against other well-written, top-ranking long-form articles. A skilled SEO strategist will know your specific competition, and will be able to track how your content ranks against them.
8. Content Clarity (SIMPLE!)
Professional SEO content service agencies will know exactly what reading level to use to make your content rank high on Google. Some may need an 8th grade reading level, while other written pieces require content written at a much higher academic level.
9. Higher converting landing pages
An SEO strategist can provide content pieces for a high converting landing page. They’ll know what’s important to potential buyers, what questions need to be answers, what trust needs to be built, and what benefits to list in order to convert readers to customers.
10. Accurate competitor analysis
A skilled SEO strategist will know exactly how your competition is showing up and the keywords they’re currently ranking for. Not only does this give you an accurate view of the landscape, it can provide key information for what content holes you may still have and what questions you can answer for your potential customers.
There’s never been a greater opportunity to grow your business through SEO copywriting services.
There’s more opportunity than ever to rank for new keywords online. 5% of the searches Google sees every day, it has never seen before. As the internet burgeons and more and more users search for answers online, your business has more opportunity than ever before to garner a brand new audience and grow exponentially, no matter how small you start out.
With the right content strategies, targeted keywords, and high quality content, your organic traffic will continue to grow over time, giving you new customers, faster growth, and high profits.